This piece is, at its core, an exploration of celebrity culture and the molding of living, breathing individuals into marketing objects for audiences to consume. It attempts to challenge our perception of fame by exposing the extent to which the very identities of our favorite celebrities are constructed

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By contrasting the obvious artificiality of AVVA, a fictional AI celebrity, with the personas of our favourite stars, this project encourages audiences to think more critically about the "fakeness" of the content they consume.

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Feel free to engage with the INTERACTIVE WEBSITE to discover AVVA and don't forget to also take a look at her TWITTER and INSTAGRAM accounts!